soho house x vertmouth
Vertmouth partnered with Soho House for a special Cities Without Houses gathering, taking over the rooftop of Hotel Principal in Madrid.
Set above the city, the event brought together a community of creatives for a relaxed daytime takeover.
For the occasion, Vertmouth was the only drink served, anchoring the experience around the ritual of the aperitivo, bright sun, long conversations, and citrus-led pours overlooking Madrid.
The collaboration with Soho House highlighted Vertmouth’s focus on cultural context and shared moments, where the drink becomes part of the atmosphere rather than the centre of attention.
